Copilot Billboard

Project type
Graphic Design

Date
November 2024

The Copilot campaign in the winter season from 2024 to 2025 at Davos Parsenn was a high-visibility winter initiative designed to showcase Microsoft 365 Copilot in a bold and creative way. The campaign placed Copilot branding prominently on two key ski lift locations: the Rapid lift mast and the Totalp lift, both popular and heavily trafficked spots in the Parsenn ski area. The visuals cleverly tied into the skiing theme, making the ads feel native to the environment while reinforcing Copilot’s presence in Switzerland’s iconic alpine landscape.

I contributed to the design for the Totalp lift placement. The messaging aligned Copilot with the spirit of adventure and precision – qualities that resonate with both skiing and AI-powered productivity. The campaign was well-received internally, with colleagues sharing photos and expressing enthusiasm.